Israeli startup Jogli, the music search engine we previously covered, is now making all of the 12M albums it streams easily embeddable, even on MySpace (example).Beyond albums, the widget (embedded at the end of the post) also allows the embedding of playlists, artists’ best hits and radio stations. It’s color customizable (think YouTube’s player) and if you want to play with the embed parameters, its size can also be altered. Jogli makes heavy use of YouTube’s API to power its service.

I asked the for company’s perspective about all that has gone about lately with Project Playlist getting banned (here and here) and Warner pulling out of YouTube.

David Schwartz, Jogli’s CEO:

Our position is simple – all sides should do their best to solve the issue: Project Playlist should either pay royalties or find creative ways to find legal content around the web. It is possible although it is hard; once they do that – MySpace and Facebook should decease the blocking – as this blocking hurts their users eventually.

But - most importantly - content owners should be flexible in their negotiations with various web sites – as an example – Warner canceled their agreement with YouTube – why? In this time of financial crisis demanding more money is absurd, and, the users’ community uploaded all the popular music to Youtube hours after it being removed anyways, so nothing really changed – the offering in Jogli, as an example, was hardly effected at all. Trying to remove the sound is yet another futile effort as users will upload replacements.

Jogli’s experience with the sound muting underscores the futility of tactics on the part of record labels. Schwartz claims that alternatives to most muted videos were uploaded within days. Jogli also uses other music sources, and says the muting delivered a negligible effect on the service itself.

This post was originally posted on TechCrunch.com where I cover the Israeli startup scene.

Meet Jogli, a music search engine that claims to offer immediate listening access to 500M songs and 12M albums.

It would be valid to argue that there can’t possibly be more room for yet another music destination. However, having spent the past few days using Jogli, I have to conclude that it strikes me as having the potential to shake-up competitors including Songza, MeeMix, Deezer, SeeqPod, and a number of others.

Jogli crawls the web for music and music clips and then indexes them for search (the majority of songs come from YouTube, but the site will crawl other services). Jogli then lets users listen to the music it has discovered through a player integrated directly within the Web interface. Sure, “search, click & play” is nothing new, but applying it on 500M songs is a significant feat.

From my personal testing Jogli provides effective music search for artists, songs, whole albums, and clips. I easily found every non-mainstream artist or song I searched for—examples: The song ‘Thin Line’ by Jurassic 5 featuring Nelly Furtado, and Nick Cave’s album ‘Let Love In’.

The trend of piggy-backing YouTube via its API is changing the rules of the game for music services. Remember, Internet radio services like MeeMix and Last.fm have to pay royalties, while Jogli pays none. They don’t even pay streaming or storage costs—YouTube (meaning Google) foots the bills. Of course, this trend may not last long if YouTube starts cracking down on these music videos.

Jogli is in Beta so it’s far from perfect. Community and discovery features, for example, are practically non-existent. However, an inventory of 500M songs is surely enough to get Jogli foot in the door.

This post was originally posted on TechCrunch.com where I cover the Israeli startup scene.