General Info:

The Web and I go back. In fact, we go back to the days before the Web… Email has been in my life for 27 years, and my first chat was in 1984—yes, 1984 and I was 8.

This has led me to own a unique perspective of the Internet’s many sides, from Product Development to UI, from Marketing to the Blogosphere.

These days, along with consulting startups (see below), I also cover the Israeli startup scene at TechCrunch. All my posts can be found, here.

Here’s an article about me in the TheMarker (Hebrew).

My TwitterMy LinkedIn Profile My Facebook Profile

Consulting Expertise:

My clients are startups launching new products/services. (I only take on clients and products I believe in.)

  • Investment & Profitability Strategies : Working tightly with company management in order to chart a course that best positions the company for a follow-up investment and profitability. This includes “wartime” strategy as it relates to the product/service and to the company et large.
  • Beta & General Availability Launch Programs: I assist in creating the strategy and accompanying tactics. Typically this includes product alignment, marketing readiness and Blogosphere exposure. The purpose is to create and execute a well thought-out launch plan. I cannot be hired for the purpose of a TechCrunch review. In fact, due to the obvious conflict of interest, companies that hire me are at a disadvantage in this respect.
  • Community Marketing: I assist in understanding what dialog requires initiation and how to go about conversing it. This is done through product honesty and thoughtful dialogs. The purpose is to locate and empower users to become evangelists.
  • Speaking Engagements: Subjects include “The role of Blogoshpere communication in the product lifecycle”, “Product trends & the consumer”, and more.

Customers:

iMedix  Wix

MyDrifts Shvoong

  • TechCrunch Disclosure:
    • In Feb. 08 I began consulting FlixWagon, a company I wrote about in Dec. 07.
    • In Jan. 09 I began consulting CamSpace, a company I wrote about in Jun. 08.
  • On the Advisory of XY Widgets.

Personal Info:

I’m based in Tel-Aviv and live in near-by Givatayim.

Most importantly: Married to Yaffa. Father to Cole and Zoe(!)

I can be reached at roi.carthy@gmail.com.